Project Details
Skyline Co.
º2025
Web & Conversion Design, Performance Marketing
Terry Westervelt
Client
Art Director
My Role
$5,000
Budget
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Project Overview
Lumen Tech is a growing software company that helps mid-market teams automate data workflows. Their product was strong, but awareness was low, the message wasn’t clear, and paid acquisition wasn’t delivering consistent results.
Challange
Social platforms influence how people perceive your brand long before they land on your site. A sustainable social presence is not about posting everywhere or chasing trends. It starts with choosing platforms where your audience actually spends time and then showing up consistently.
Authentic voice and real interaction tend to outperform polished sales tactics. When you participate in conversations, answer questions, and share useful insights, you build credibility. Over time, people begin to associate your brand with reliability and expertise. This familiarity often becomes the bridge between passive followers and active customers.
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Results
Within three months Lumen Tech saw improvements across their funnel. Qualified demo requests increased and cost per acquisition dropped as targeting became more refined. Messaging tests helped the sales team pitch with more confidence because they knew what resonated. The marketing budget became easier to justify because results were consistent, trackable, and tied to revenue conversations.
Lumen Tech now has a structured digital strategy, a clear message, and a performance system they can build on. Their internal team handles content and nurture, while we continue to support paid acquisition and reporting. The brand feels more focused, the funnel works harder, and the business has a growth model that scales without waste.